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2 clusters · 6 sources · 29 days · First seen · Last updated

Spanish and Latin American digital media trends

Overview

Digital news consumption in Spain has shown significant shifts in audience rankings among major outlets. In August, El Español led the digital readership with over 17 million unique users, followed by El País and OKDiario. During this period, ABC returned to the top ten, securing the fifth position with 13.6 million unique users, while right-leaning outlets like La Razón also saw growth.

By September, the competitive landscape in Spain intensified. El Español maintained its leadership with 16.6 million unique users, while El Mundo moved into second place with 15 million. ABC reclaimed the third position with 14.14 million unique users, narrowly surpassing El País, which recorded 14.13 million.

Broader regional trends in Latin America indicate that digitalization is significantly altering media habits, with 75% of television networks utilizing digital services to refine content and improve audience interaction through demographic segmentation.

Entities

ABC · El Español · El Mundo · GfK DAM · EL PAÍS

Timeline

  1. [BUSINESS] 3 sources
    Media consumption trends show digital shifts in Latin America and Spain

    Recent reports highlight shifting media landscapes: Kantar IBOPE Media notes digital transformation in Latin America, while GfK DAM shows ABC reclaiming third place in Spanish digital press traffic.

  2. [BUSINESS] 3 sources
    Spanish digital press shows shifting audience trends

    Spanish digital newspapers saw shifting audience numbers in August, with El Español leading and ABC returning to the top ten rankings.

Sources

eldigitalcastillalamancha.es · jcmagazine.com · merca2.es · notimercio.ec · prnoticias.com · vmasv.cl