Media Reach launches competitor analysis for AI search tool

Media Reach Co., Ltd. has officially released a new competitor analysis feature for its AI search optimization tool, DolphinX AIO. The update allows businesses to compare their brand performance against competitors within generative AI search environments.

The tool tracks brand recommendation share (Share of Voice), exposure rates, and citation frequency across major AI platforms, including ChatGPT, Gemini, Google AI mode, and Microsoft Copilot. Key functionalities include a win/loss determination for specific prompts, which identifies whether a brand is preferred over its top competitor for certain queries.

Additionally, the tool compares citation structures by aggregating URLs used as references in AI responses, helping companies distinguish between mere brand mentions and actual website traffic drivers. The system automatically analyzes the past 30 days of data upon registering new competitor brands.