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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 23 days · First seen · Last updated

AI search optimization tool feature launch

Overview

Media Reach Co., Ltd. has launched a competitor analysis feature for its AI search optimization tool, DolphinX AIO. The update enables businesses to evaluate brand performance within generative AI environments, including ChatGPT, Gemini, Google AI mode, and Microsoft Copilot.

The tool tracks metrics such as brand recommendation share (Share of Voice), exposure rates, and citation frequency. It includes a win/loss determination for specific prompts to identify if a brand is preferred over competitors for certain queries. Furthermore, the system compares citation structures by aggregating URLs used as references in AI responses to distinguish between brand mentions and actual traffic drivers.

Entities

Sprout Social · Moz AI Visibility · Meltwater · ChatGPT · Brandwatch

Timeline

  1. 17 days ago

    [TECHNOLOGY] 4 sources
    Media Reach launches competitor analysis for AI search tool

    Media Reach Co., Ltd. launched a competitor analysis feature for its DolphinX AIO tool, enabling brands to track their share of voice and citation rates across major generative AI search platforms.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Brand Equity Tracking and Monitoring Tools Highlighted for Marketers

    Brand equity tracking gauges consumer perception ahead of sales, while new brand‑monitoring tools—like Moz AI Visibility, Brandwatch and Meltwater—offer broader AI, social and media coverage for marketers.

Sources

ascii.jp · dreamnews.jp · prtimes.jp · youthsoccercup.com