MediaMarkt launches Geely electric vehicle showroom in Hungary

MediaMarkt is launching a pilot project in Hungary to test a new retail-as-a-service model by introducing an electric vehicle showroom within its Pólus Center location. This shop-in-store initiative is a collaborative effort between MediaMarkt, Geely Hungary, and the Schiller Autó Család.

The project aims to explore how electronics retailers can utilize their physical spaces for diverse services and partnerships. By integrating automotive sales into a technology retail environment, the partners are testing an omnichannel approach that allows customers to research models in person, receive expert advice, and initiate the purchasing process online.

This move is part of a broader trend to adapt to changing consumer habits, where buyers frequently transition between digital research and physical product interaction. The initiative also serves as a strategic way for new automotive brands to build visibility and accessibility in a competitive market.