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2 clusters · 4 sources · 6 days · First seen · Last updated

Geely automotive retail expansion in Hungary

Overview

MediaMarkt, Geely Hungary, and the Schiller Autó family launched a pilot project in Budapest’s Pólus Center to test a retail-as-a-service model. This shop-in-store initiative integrates an electric vehicle showroom within an electronics retail environment to explore omnichannel consumer habits.

Following the launch, Geely has continued to expand its Hungarian market presence. The brand reported selling 500 units in its first few months and aims to become one of the top three most popular Chinese automotive brands in the country within its first year. To support this growth, the importer expects to reach 20 dealership agreements by the end of the year, while Schiller Autó is investing several hundred million forints to expand its Váci út facility in Budapest.

Entities

Geely · BYD · MediaMarkt · Pólus Center · Schiller Autó

Timeline

  1. 23 days ago

    [BUSINESS] 2 sources
    Geely expands Hungarian presence with new Budapest showroom

    Geely is expanding in Hungary via a new shop-in-shop showroom in Budapest's Pólus Center, managed by the Schiller Autó family.

  2. 29 days ago

    [BUSINESS] 2 sources
    MediaMarkt launches Geely electric vehicle showroom in Hungary

    MediaMarkt, Geely, and Schiller Autó Család have launched a pilot project in Hungary, opening a Geely electric vehicle showroom inside the MediaMarkt Pólus Center to test new omnichannel retail models.

Sources

alternativenergia.hu · autonavigator.hu · business.scu.edu.tw · royalmagazin.hu