MediaMarktSaturn announces leadership change for marketing division

MediaMarktSaturn is undergoing a leadership transition within its Marketing GmbH, which manages the company’s Retail Media and Partner Marketing divisions. Carsten Schwecke is set to take over as Managing Director on November 1, 2026. He will report to Michael Schuld, the Executive Vice President and CMO of MediaMarktSaturn, with both serving in the management board.

Schwecke joins the company with extensive media experience from roles at RTL Deutschland, Seven.one Media, and Axel Springer. He succeeds Boris Prondzinski, who will depart the company at the end of November 2026, and Torsten Ahlers, who will leave on January 31, 2027, after assisting with the transition. Ahlers plans to pursue consulting mandates and take a career break.

Retail Media has become a significant growth driver for the retailer, operating in eleven countries and generating approximately 91 million euros in revenue during the 2024 and 2025 fiscal years. The company aims to further expand this segment by increasing the activation of first-party data, marketing offsite media, and growing its publisher business.