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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 5 sources · 23 days · First seen · Last updated
MediaMarktSaturn corporate restructuring and expansion
Overview
MediaMarktSaturn is implementing strategic changes to its leadership and business model. The company announced a leadership transition within its Marketing GmbH, where Carsten Schwecke is scheduled to become Managing Director on November 1, 2026. Schwecke will succeed Boris Prondzinski and Torsten Ahlers, reporting to CMO Michael Schuld. This move follows the growth of the Retail Media segment, which generated approximately 91 million euros in revenue during the 2024 and 2025 fiscal years.
In addition to leadership changes, the retailer is launching an omnichannel partner program. This initiative allows independent local retailers to operate as MediaMarkt stores under a model where partners manage personnel and local marketing while the company retains central control over branding, pricing, and procurement. The program seeks to integrate these businesses into the group’s existing digital and logistical structures.
Entities
Timeline
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[BUSINESS] 5 sourcesMediaMarktSaturn launches omnichannel partner program
MediaMarktSaturn is introducing a partner program allowing independent retailers to operate MediaMarkt stores while utilizing the group’s central procurement, logistics, and digital infrastructure.
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[BUSINESS] 2 sourcesMediaMarktSaturn announces leadership change for marketing division
MediaMarktSaturn has announced that Carsten Schwecke will become Managing Director of its Marketing GmbH in November 2026, focusing on the expansion of its Retail Media and Partner Marketing divisions.
Sources
augsburger-allgemeine.de · ce-trade.de · neuhandeln.de · onlinemarktplatz.de · stadt-bremerhaven.de