MediaMarktSaturn launches omnichannel partner program

MediaMarktSaturn is expanding its retail network through a new omnichannel partner program designed for independent retailers. Under this model, established local businesses can convert their locations into MediaMarkt stores and manage daily operations as independent entrepreneurs.

While partners are responsible for personnel, local marketing, and specific assortment focuses, MediaMarktSaturn will maintain central control over brand management, pricing, procurement, and digital offerings. The program aims to integrate these locations into the group’s existing IT, logistics, and omnichannel structures, ensuring a consistent customer experience across both physical and digital channels. The model is inspired by partnership structures commonly found in the grocery retail sector.