Medicube expands North American presence with Canadian drugstore launch

APR, the company behind the beauty brand Medicube, has expanded its offline distribution network in North America by entering Shoppers Drug Mart, Canada’s largest drugstore chain. The brand has completed its rollout across approximately 1,300 stores nationwide, including major cities such as Toronto and Vancouver.

Medicube is currently offering 13 skincare products at these locations, including Zero Pore Pads, PDRN Pink Peptide Ampoule, and Deep Vita C Capsule Cream. The company plans to expand its product lineup based on local sales performance. This move follows successful online sales on Amazon Canada, where several Medicube products recently ranked in the top 100 of the skincare category.

In addition to the Shoppers Drug Mart launch, APR is pursuing entry into Costco Canada this month. This follows the brand’s recent expansion into approximately 400 Costco locations in the United States, as well as partnerships with Ulta Beauty, Target, and Walmart. The expansion comes amid a significant rise in K-beauty demand in Canada, which saw sales grow by 57% to 164 million dollars last year.