Meiji to launch new caramel-flavored Essel Super Cup ice cream

Meiji Co., Ltd. has announced the release of ‘Meiji Essel Super Cup Kokuumami Caramel’, a new addition to its popular cup ice cream series. The product is scheduled for nationwide release in Japan starting October 5, 2026.

The new flavor features a combination of caramel-flavored ice cream and caramel cookies. The ice cream incorporates caramel paste for a rich taste, while the cookies are infused with caramel powder to provide a slight bitterness, creating a multi-layered caramel experience.