Eudora launches EDP Absolu to target premium perfume market

Eudora, a beauty brand under Grupo Boticário, has announced the launch of Eudora EDP Absolu. This strategic move aims to strengthen the brand's presence in the national premium perfumery segment by targeting the high-fixation market.

The new fragrance is a reinterpretation of the brand's iconic ‘Eudora Roxo’ (Eudora Purple) released in 2011. The product utilizes the concept of the ‘psychology of presence,’ combining olfactory memory neuroscience with luxury ingredients to create a long-lasting scent designed for special occasions.

The olfactory architecture features a contrast between Black Peony and Golden Amber. The scent profile includes top notes of cinnamon, bergamot, mandarin, apricot, and wild berries, evolving into a heart of gardenia, rose, and iris, and settling on a base of patchouli, vanilla, cashmeran, sandalwood, and benzoin.