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Magazine Luiza partners with Mercado Livre to expand digital sales
Magazine Luiza has announced a strategic commercial partnership with Mercado Livre to integrate its product catalog into the e-commerce giant's marketplace. The agreement allows approximately 27,000 items from the Magalu group—including brands such as Magazine Luiza, KaBuM!, and Época Cosméticos—to be sold directly on the Mercado Livre platform.
Following the announcement, Magalu's shares rose by more than 16% on the São Paulo stock exchange, while competitor Casas Bahia saw a decline of over 21%. The partnership aims to leverage Mercado Livre's massive audience to accelerate Magalu's digital sales growth in categories such as electronics, furniture, games, and cosmetics.
Logistics for the operation will be handled by Magalog, Magalu's independent logistics arm. Future expansions may include using Magalu's physical stores as pickup and return points for Mercado Livre customers and utilizing Magalog for the delivery of heavy items like appliances.
Entities
Casas Bahia · Fernando Yunes · Frederico Trajano · KaBuM! · Magalog · Magazine Luiza · Mercado Livre · Época Cosméticos
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The partnership may eventually allow Magalu physical stores to serve as pickup and return points for Mercado Livre partners. ac24horas.com · www.estadao.com.br · www.mobiletime.com.br
- [○ 1 SOURCE] Casas Bahia shares fell by 21.11% following the announcement of the partnership. somosnoticia.com.br
- [● 6 SOURCES] Magazine Luiza and Mercado Livre have entered a commercial partnership to sell Magalu's own stock on the Mercado Livre marketplace. somosnoticia.com.br · ac24horas.com · www.estadao.com.br · www.mobiletime.com.br · wscom.com.br
- [● 5 SOURCES] Magalog, the logistics arm of Magazine Luiza, will handle the storage and delivery of the products. somosnoticia.com.br · ac24horas.com · www.estadao.com.br · www.mobiletime.com.br · wscom.com.br
- [○ 1 SOURCE] Magalu estimates that approximately 75% of buyers on Mercado Livre will be new customers for the company.
- [● 6 SOURCES] The partnership includes approximately 27,000 items from brands including Magazine Luiza, KaBuM!, and Época Cosméticos. somosnoticia.com.br · ac24horas.com · www.estadao.com.br · www.mobiletime.com.br · wscom.com.br
- [● 4 SOURCES] The Magalu group has previously established similar marketplace agreements with Amazon, AliExpress, and Americanas. ac24horas.com · www.estadao.com.br · www.mobiletime.com.br · wscom.com.br
- [● 2 SOURCES] Magazine Luiza shares rose by more than 16% on the São Paulo stock exchange following the announcement. somosnoticia.com.br