Mercadona and Optimum Nutrition Drive Down Creatine Prices in Europe and US

Optimum Nutrition’s 317‑gram creatine monohydrate, marketed as a premium supplement, is being sold on Amazon for €14.99, a 48% discount from its recommended €28.99 price. The container provides 93 servings, each costing roughly €0.16.

Spanish supermarket chain Mercadona has entered the sports‑supplement market with its own 200‑gram creatine product priced at €8. The formulation, produced by Laboratorios Ynsadiety, includes calcium and phosphorus and delivers 3 g of creatine per 4.2 g daily dose, rather than pure monohydrate. Both offers illustrate the rapid expansion and price competition in the creatine segment, which has become a staple for athletes and fitness enthusiasts seeking to boost ATP regeneration during high‑intensity effort.