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[SITUATION] · [ACTIVE]
3 clusters · 9 sources · 13 days · First seen · Last updated
Cheap creatine supplement pricing expands
Entities: Amazon · Mercadona · Optimum Nutrition
Overview
In late July 2026 iHerb promoted a 20‑euro creatine monohydrate powder, emphasizing neutral flavor and benefits for strength, high‑intensity performance and cognition. The following day Mercadona launched its own 200‑g creatine powder for €8, sold in the fitotherapy and para‑pharmacy sections. The Mercadona product, supplied by Laboratorios Ynsadiet, contains creatine blended with calcium and phosphorus, delivers about 3 g of creatine per 4.2 g dose and is roughly 71 % pure, prompting social‑media discussion about its composition.
Further details released on 21 July confirmed the limited store rollout and the inclusion of a measuring scoop. By early August, price competition intensified as Optimum Nutrition’s 317‑g creatine monohydrate on Amazon was discounted to €14.99, a 48 % cut from its recommended price, equating to roughly €0.16 per serving. Together with Mercadona’s €8 offering, these moves illustrate rapid expansion and aggressive pricing of creatine supplements across European retail and U.S. e‑commerce channels, reflecting strong consumer demand for affordable performance‑enhancing nutrition.
Timeline
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about 20 hours ago
[BUSINESS] 2 sourcesMercadona and Optimum Nutrition Drive Down Creatine Prices in Europe and USOptimum Nutrition creatine drops to €14.99 on Amazon, while Mercadona launches a €8 creatine supplement, highlighting growing price competition in the sports‑nutrition market.
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13 days ago
[BUSINESS] 5 sourcesMercadona launches 8‑euro creatine supplementMercadona now sells a 200 g creatine powder for €8, made by Ynsadiet, aimed at boosting strength and recovery; the product has drawn some criticism over its composition.
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14 days ago
[HEALTH] 2 sourcesiHerb lists creatine monohydrate for €20, touting muscle‑growth benefitsiHerb offers €20 creatine monohydrate, recommended for muscle growth and performance with a daily 3 g dose, per fitness experts.
Sources
cocobella.no · kramfors.se · libertaddigital.es · meteored.com.ar · nutridieta.com · officialpress.es · okdiario.com · surinenglish.com · todomountainbike.es