Mercadona reorganizes facial skincare product placement

Mercadona has reorganized the placement of its new facial skincare lines to streamline the shopping experience for customers. New cosmetic launches are systematically placed at the central head of the Perfumery section, typically located at the entrance of the personal hygiene aisle near the drugstore section in most Spanish establishments.

To locate Deliplus cosmetics more efficiently, shoppers can look for intensive treatment ranges and serums on middle shelves at eye level. The store follows a standardized organization where facial care modules group cleansers, toners, and makeup removers on the upper shelves, while central shelves concentrate other specific treatments.