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[SITUATION] · [QUIET] · [BUSINESS]

3 clusters · 6 sources · 30 days · First seen · Last updated

Mercadona Deliplus cosmetic product and retail updates

Overview

Mercadona has introduced new developments regarding its Deliplus cosmetic brand. The company launched the ‘Caramel Kiss’ autumn collection, a limited-edition line featuring products such as eyeshadow, blush, and a honey and caramel scented lip mask.

Following these product launches, Mercadona has reorganized the placement of its facial skincare lines within stores to streamline the shopping experience. New cosmetic launches are now systematically positioned at the central head of the Perfumery section, with specific intensive treatments and serums located on middle shelves at eye level.

Expanding its skincare offerings, Mercadona has launched the Deliplus PDRN & Collagen facial serum as part of its K-Skin line, which is inspired by Korean cosmetics. Priced at 7.00 euros, the serum is intended for all skin types and aims to provide a lifting effect while improving firmness, freshness, and luminosity. The formula utilizes plant-based PDRN to promote hydration and improve skin texture, combined with collagen threads to enhance smoothness. The product features a lightweight, fast-absorbing formula and utilizes a unique application system involving a syringe-like applicator without a needle.

Entities

Deliplus · Mercadona · Leire Barrutia · Laneige

Timeline

  1. [HEALTH] 2 sources
    Mercadona launches PDRN and collagen facial serum

    Mercadona's Deliplus brand has launched a new PDRN and collagen facial serum under its K-Skin line, offering a lifting effect and hydration.

  2. [BUSINESS] 2 sources
    Mercadona reorganizes facial skincare product placement

    Mercadona has reorganized its facial skincare section, placing new Deliplus cosmetic launches at the central head of the Perfumery aisle to facilitate easier shopping.

  3. [BUSINESS] 2 sources
    Mercadona launches Deliplus Caramel Kiss autumn makeup collection

    Mercadona's Deliplus brand has released the Caramel Kiss autumn makeup collection, featuring a honey and caramel scented lip mask that draws comparisons to Laneige products.

Sources

belleza.trendencias.com · esdiario.com · moncloa.com · mujeresreales.es · noticiasdeNavarra.com · primor.eu

This summary has been updated 1 time: see revision history