Mercedes-AMG launches Brad Pitt-led campaign for new GT 4-Door Coupe

Mercedes-AMG has launched a global marketing campaign titled ‘TOO HARD TO RESIST’ to promote its new Mercedes-AMG GT 4-Door Coupe. The campaign features Hollywood actor Brad Pitt as the brand ambassador.

Set against the backdrop of a film production in Los Angeles, the campaign depicts Pitt transitioning from a scripted movie set to the driver's seat of the high-performance electric vehicle. The global rollout is scheduled to begin in October 2026.

The new model is built on the ‘AMG. EA’ (AMG Electric Architecture), a dedicated high-performance EV platform. The flagship GT 63 4MATIC+ version utilizes three axial flux motors to deliver 860 kW (approximately 1,169 hp) and 2,000 Nm of torque. This configuration allows for an acceleration of 0-100 km/h in 2.1 seconds and a top speed of nearly 300 km/h. The vehicle also incorporates Formula 1-derived direct cooling battery technology and an 800V high-voltage system.