[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 10 sources · 3 days · First seen · Last updated

Mercedes-AMG electric GT 4-Door campaign launch

Overview

Mercedes-AMG has launched a global marketing campaign titled ‘TOO HARD TO RESIST’ to promote its new all-electric GT 4-Door Coupe. The campaign features actor Brad Pitt, utilizing his persona as a fictional Formula 1 driver to connect the brand’s high-performance heritage with its electric future.

The new vehicle is built on the proprietary AMG Electric Architecture (AMG.EA). Key technical specifications for the flagship GT 63 4MATIC+ include three axial flux motors producing 860 kW (approximately 1,169 hp) and 2,000 Nm of torque, enabling a 0-100 km/h acceleration in 2.1 seconds. The model also incorporates an 800V high-voltage system and Formula 1-derived direct cooling battery technology.

Entities

Mercedes-AMG · Brad Pitt · Los Angeles · Mercedes-AMG GT 4-Door Coupe · Mansory

Timeline

  1. [BUSINESS] 5 sources
    Mercedes-AMG taps Brad Pitt for new electric GT 4-Door campaign

    Mercedes-AMG is starring Brad Pitt in its ‘Too Hard to Resist’ campaign to launch the all-electric AMG GT 4-Door, marking a major technological shift toward the brand's new electric architecture.

  2. [BUSINESS] 5 sources
    Mercedes-AMG launches Brad Pitt-led campaign for new GT 4-Door Coupe

    Mercedes-AMG has announced its ‘TOO HARD TO RESIST’ global campaign featuring Brad Pitt to promote the new high-performance electric Mercedes-AMG GT 4-Door Coupe.

Sources

alltomelbil.se · autoappassionati.it · autojosh.com · car.blog.br · intensive911.com · leadersnet.de · motorone.gr · news.sportauto.fr · prestigemagazin.com · rentokil.com