Mercedes-AMG taps Brad Pitt for new electric GT 4-Door campaign

Mercedes-AMG has launched a global marketing campaign titled ‘Too Hard to Resist’ featuring actor Brad Pitt to promote the new all-electric AMG GT 4-Door. The campaign, filmed in Los Angeles, utilizes Pitt’s persona as Sonny Hayes—a fictional F1 driver from his film project—to bridge the gap between traditional internal combustion performance and the brand’s electric future.

The new model is built on the proprietary AMG Electric Architecture (AMG.EA), which utilizes three axial-flux motors and directly cooled battery cells. This technological shift aims to reassure performance enthusiasts and V8 loyalists of the brand’s high-performance capabilities in the electric era. The luxury sedan is positioned to appeal to affluent consumers interested in high-end electric mobility.