Mercedes-Benz Korea partners with four startups for AI and mobility testing

Mercedes-Benz Korea has launched the ‘Startup Autobahn Korea 2026’ program, initiating a 100-day proof-of-concept (PoC) phase with four selected domestic startups. The initiative focuses on validating future mobility and business innovation technologies, with a heavy emphasis on artificial intelligence.

The four participating companies are Cogcom, Wonderslab, NanoMiracle, and Bwright. Their specific collaborative projects include AI-based vehicle test issue management, AI-driven business knowledge management, AI-based autonomous driving verification path generation, and an 800V electric vehicle wireless charging system.

This marks the seventh year of the program since its introduction to South Korea in 2020. The startups will undergo phased technical verification through December, after which Mercedes-Benz Korea will evaluate the results for potential real-world application, further technical development, and ongoing collaboration.