Mercedes-Benz Korea business and technology initiatives

Mercedes-Benz Korea has initiated several strategic programs focused on driving experiences and technological innovation.

In early September 2026, the company launched its second-half driving programs, which include the Mercedes-AMG Experience and the Mercedes-Benz SUV Experience. The AMG program offers various training levels at the AMG Speedway in Yongin, featuring an expanded lineup of models such as the AMG GT 43 4MATIC+. The SUV Experience focuses on off-road capabilities across different terrains, including tracks for the G-Class and high-performance models like the AMG GLS 63 4MATIC+.

Following these announcements, the company launched the ‘Startup Autobahn Korea 2026’ program. This initiative involves a 100-day proof-of-concept phase with four domestic startups—Cogcom, Wonderslab, NanoMiracle, and Bwright—to test future mobility technologies. The collaboration emphasizes artificial intelligence for tasks such as vehicle test issue management, business knowledge management, and autonomous driving verification, as well as 800V electric vehicle wireless charging systems.