Mercedes-Benz opens first Indian brand studio in Gurugram

Mercedes-Benz has inaugurated its first brand experience studio in India, located at the DLF One Horizon Centre in Gurugram. This facility is part of a global initiative to establish brand spaces in over 14 cities across four continents, focusing on lifestyle and engagement rather than traditional vehicle sales.

The studio features a design and material library, a lifestyle collection, and a Mercedes-AMG x adidas merchandise line. It also houses the Lavonne Café, which offers a curated menu designed to complement the brand experience.

During the launch, Mercedes-Benz showcased the Concept AMG GT XX supercar, marking its first display in India. The concept vehicle features three axial-flux motors, a high-performance battery, and a drag coefficient of 0.198. Additionally, the company launched the Mercedes-AMG PETRONAS F1 Team e-bike range in partnership with EMotorad. The e-bikes are available in City, Track, and Rallye editions, with prices ranging from ₹4.20 lakh to ₹7.60 lakh.