[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 3 sources · 15 days · First seen · Last updated

Mercedes-Benz global brand studio expansion

Overview

Mercedes-Benz is expanding its global initiative to establish brand experience studios that focus on lifestyle and community engagement rather than traditional automotive sales.

In August 2026, the company launched its first Southeast Asian lifestyle studio in Singapore at the SG50 Lattice. The venue, which features an on-site cafe and digital artwork, was designed to celebrate the company’s 140th anniversary under the ‘Welcome Home’ theme. During this launch, a new electric vehicle was unveiled for the Singapore market.

Following this, in September 2026, Mercedes-Benz inaugurated its first Indian brand studio at the DLF One Horizon Centre in Gurugram. This facility includes a design library, a lifestyle collection, and a Mercedes-AMG x adidas merchandise line. The Gurugram launch also featured the debut of the Concept AMG GT XX supercar in India and the introduction of a Mercedes-AMG PETRONAS F1 Team e-bike range.

Entities

Mercedes-Benz · Mercedes-AMG Petronas F1 Team · Gurugram · EMotorad · Singapore

Timeline

  1. 8 days ago

    [BUSINESS] 3 sources
    Mercedes-Benz opens first Indian brand studio in Gurugram

    Mercedes-Benz has opened its first Indian brand experience studio in Gurugram, featuring the Concept AMG GT XX supercar and a new range of Mercedes-AMG PETRONAS F1 Team e-bikes.

  2. 23 days ago

    [BUSINESS] 2 sources
    Mercedes-Benz opens first Southeast Asian lifestyle studio in Singapore

    Mercedes-Benz has opened its first Southeast Asian Studio lifestyle space in Singapore, featuring a new electric vehicle and cultural community events.

Sources

autopunditz.com · evoindia.com · gayot.com