Mercedes-Benz opens first Southeast Asian lifestyle studio in Singapore

Mercedes-Benz has launched its first Studio lifestyle space in Southeast Asia, located at the SG50 Lattice in Singapore. The semi-permanent venue, which is part of a global initiative to expand the brand beyond traditional automotive showrooms, is scheduled to be open to the public starting September 2 and will occupy the space for one year.

Alongside the studio launch, the company unveiled a new electric vehicle (EV) for the Singapore market. The space is designed to host cultural and community activities, featuring an on-site cafe, digital artwork from Metamo Industries, and collaborations with local partners such as Commune, Stacked Store, and Ferm.

Marcel Luis Mustelier Perez, President and CEO of Mercedes-Benz Singapore, stated that the Studio aims to bring the brand to life for customers and fans through relevant events and brand partners under the global ‘Welcome Home’ theme, which celebrates the company’s 140th anniversary.