Meta and EssilorLuxottica launch AI smart glasses in Asia

EssilorLuxottica and Meta have expanded the availability of their AI-integrated smart glasses, including the Ray-Ban Meta (Gen 3) and Oakley Meta collections, across several Asian markets.

In Thailand, the launch includes Ray-Ban Meta models such as Wayfarer, Aviator, and Zena, which feature Meta AI for hands-free photo and video recording, voice commands, and open-ear audio. The Oakley Meta line, featuring HSTN and Vanguard designs, is tailored for active lifestyles with enhanced durability and integration for fitness data.

In Malaysia, the product range includes Ray-Ban Meta (Gen 3), Ray-Ban Meta Optics (Gen 2) for prescription wearers, and Oakley Meta models, with prices starting from RM2,069. Sales are scheduled to begin on October 20, 2026, through authorized retailers.

In Japan, the retailer Aigan has begun offering Ray-Ban Meta (Gen 3) at select locations, with prices starting from 78,980 yen. These glasses allow users to interact with Meta AI to answer questions about their surroundings, play music, and manage calls without using a smartphone.