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[TECHNOLOGY] · United States, Thailand, Japan, Taiwan, Spain · 35 sources

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Meta launches Meta One subscription service for AI and professional tools

Meta has officially launched Meta One, a multi-tiered subscription service designed to provide enhanced artificial intelligence capabilities and advanced tools across Facebook, Instagram, WhatsApp, and Meta AI. The service has already reached over 15 million subscriptions and trials globally.

The The subscription model is divided into three main categories: single-app plans (Instagram Plus, Facebook Plus, and WhatsApp Plus), consumer bundles (Core and Premium), and professional tiers for creators and businesses (Essential, Advanced, Expert, and Max). Pricing varies significantly by region and plan, ranging from approximately $2.99 to $499 per month.

Key features include expanded usage limits for generative AI tasks—such as image and video creation using the Muse model—as well as advanced customization, content scheduling, and audience insights. For businesses, the service offers the Meta Business Agent for automated customer support on WhatsApp. Meta emphasized that the core functionalities of its platforms and standard Meta AI features will remain free of charge, and the subscription does not directly increase algorithmic reach or post ranking.

Entities

Facebook · Instagram · Meta · Meta AI · Meta Platforms · Naomi Gleit · WhatsApp

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