Mexico launches Tulum Renace plan to cut tourism fees

On July 17, the Mexican federal government announced the Tulum Renace initiative, a ten‑point program aimed at revitalizing tourism in Tulum, Quintana Roo. President Claudia Sheinbaum and Governor Mara Lezama presented the plan, which keeps beach access free, eliminates entry fees to the Jaguar National Park for Mexican visitors, and sets the combined fee for the archaeological zone and protected area at 80 pesos for nationals and 265 pesos for foreigners. Additional charges include a 20‑peso fee for the park’s internal electric transport and standard costs for parking, food, and private beach clubs. The measures await publication in the Official Gazette before taking effect.

The Riviera Maya Hotel Association welcomed the move, noting that visitor numbers had fallen due to disputes over beach access and rising costs. Association president Toni Chaves said the program seeks to restore Tulum’s competitiveness, with the aim of supporting local businesses and families that depend on tourism. Historical visitor figures show roughly 1.2 million tourists in 2024 and just over a million in 2025, well below pre‑pandemic levels of up to 2.1 million annually.