Mexico's agroindustry faces export growth and U.S. trade hurdles

Mexico's agroindustry is facing a dual reality of record-breaking production and significant trade challenges. On one hand, Mexico has solidified its position as a global leader in berry exports, surpassing 715,000 tons in 2026. This growth, a 2.0% annual increase, is driven by high production in strawberries, blueberries, raspberries, and blackberries, with the industry generating over 320,000 direct jobs.

However, the sector is also grappling with economic losses and reputational damage due to trade barriers from the United States. The National Agricultural Council (CNA) has criticized what it calls “unserious” allegations from the U.S., which have led to restrictions on products such as tomatoes, strawberries, avocado, and beef. These sanitary and security-related measures have resulted in losses of approximately $670 million between January and July.

While 80% of Mexican berry production is destined for the U.S. market under the USMCA, the industry faces increasing pressure from regulatory demands, alleged dumping practices, and sanitary alerts, including concerns over screwworm and cyclospora in lettuce.