Miami-Dade officials debate GTA VI marketing partnership

Miami-Dade County officials and Rockstar Games are in discussions regarding a massive marketing collaboration to promote the upcoming release of Grand Theft Auto VI. The proposed campaign aims to transform parts of the real-world Miami into a live-action version of the game’s fictional setting, Vice City.

Proposed elements include branding at Miami International Airport, wrapping Metromover trains in game artwork, installing Vice City-themed manhole covers, and creating a Port Gellhorn-inspired dockyard installation. Other ideas involve a “Vice City Motor Fest” and themed library services. Supporters believe the partnership could provide a significant boost to local tourism and business.

However, the proposal faces strong opposition from local law enforcement and some officials. Miami-Dade Sheriff Rosie Cordero-Stutz argues that the game’s themes of robbery, drug trafficking, and violence against police are incompatible with public safety messaging. Commissioner Juan Carlos Bermudez also expressed concerns that the campaign could undermine the county’s reputation as a family-friendly destination for investment. Chief Judge Ariana Fajardo Orshan has requested that all court-related facilities be excluded from any such branding.