Miami Heat to adopt Vice City identity for GTA VI launch

The Miami Heat are collaborating with Rockstar Games to temporarily adopt a “Vice City” identity to celebrate the upcoming launch of Grand Theft Auto VI. On November 18, the Florida-based franchise will feature a special visual rebranding, including a new logo, uniforms, and themed court designs inspired by the fictional setting of the video game.

The event coincides with a home game against the Milwaukee Bucks. This specific matchup marks the first time Giannis Antetokounmpo will face the team he left during the summer. The initiative aims to bridge the gap between basketball culture and the global gaming phenomenon, leveraging the aesthetic similarities between Miami and the game’s Vice City setting.