Michelin Korea to sponsor Porsche Vibe Seoul festival

Michelin Korea has announced its participation as an official sponsor for ‘Porsche Vibe Seoul,’ a Porsche brand festival held at the Seoul Culture Depot from October 3 to 4. The event aims to highlight the long-standing global partnership between Michelin and Porsche, which dates back to 1969.

At the festival, Michelin Korea will operate a brand booth featuring various interactive programs. These include the ‘My Driving DNA’ diagnostic test, which recommends tires based on an individual's driving style, a ‘Why Michelin’ story zone, and product exhibitions. The company will also host a VIP lounge for Michelin members and partners, featuring a special food and beverage program in collaboration with Chef Yong-wook Yoo of Emok Smoke Dining, a Michelin Guide Seoul 2026 selected restaurant.

The partnership between the two companies focuses on motorsports and high-performance vehicles. A key outcome of this collaboration is the ‘N-Marking’ tire, which is specifically developed and verified to meet Porsche’s strict performance and handling standards.