[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 5 sources · 4 days · First seen · Last updated

Porsche Vibe Seoul festival

Overview

The ‘Porsche Vibe Seoul’ festival was held at the Seoul Culture Depot from October 3 to 4, 2026. Michelin Korea participated as an official sponsor, highlighting its long-standing partnership with Porsche through interactive programs, product exhibitions, and a VIP lounge.

The event attracted approximately 15,000 visitors and featured around 70 vehicles, including heritage models and the domestic debut of the Cayenne Coupe Electric. Porsche Korea also introduced its ‘Sonderwunsch’ customization program. Following the festival, Porsche Korea donated 150 million KRW from ticket sales to the Green Umbrella foundation to support children with talents in arts and physical education.

Entities

Porsche Vibe Seoul · Porsche Korea · Seoul Culture Depot · Matthias Buess · Porsche

Timeline

  1. [BUSINESS] 3 sources
    Porsche Korea hosts large-scale fan festival in Seoul

    Porsche Korea hosted the ‘Porsche Vibe Seoul’ festival, attracting 15,000 visitors and debuting the new Cayenne Coupe Electric in South Korea.

  2. [BUSINESS] 3 sources
    Michelin Korea to sponsor Porsche Vibe Seoul festival

    Michelin Korea is sponsoring the ‘Porsche Vibe Seoul’ festival, showcasing its long-term partnership with Porsche and featuring interactive driving DNA tests and high-performance tire technology.

Sources

autotimes.co.kr · autotribune.co.kr · biz.heraldcorp.com · m.sportalkorea.com · motormag.co.kr