Michona Co., Ltd. reports successful Instagram automation via Lgram

Michona Co., Ltd. has released operational data demonstrating the effectiveness of its Instagram automation system, Lgram. In a recent campaign conducted by the Instagram creator 'Rinnu' regarding childcare and parental leave information, the system facilitated the distribution of materials to over 10,000 people.

The campaign, which utilized two posts, generated approximately 430,000 views and 25,000 comments. Lgram’s automated response feature detected user comments and immediately sent direct messages (DMs) containing panel buttons. These buttons guided users to blog posts where they could access PDF manuals, thereby avoiding the spam risks associated with posting direct URLs in DMs.

Before implementing Lgram, the creator faced a significant workload, manually responding to 50 to 100 inquiries daily, with each response taking 5 to 10 minutes. By automating routine distribution tasks, the creator was able to shift focus toward providing personalized responses to individual consultations.