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Brazil Travel Market 2026 showcases regional tourism in Fortaleza
The 15th edition of the Brazil Travel Market (BTM) is taking place in Fortaleza, Ceará, serving as a major B2B hub for the North and Northeast regions. The event brings together thousands of national and international tourism professionals for business rounds, training, and product presentations.
Minas Gerais is participating to expand its presence in new markets and strengthen commercial partnerships. The state's delegation is highlighting diverse offerings, including the Espinhaço Mountain Range, Serra do Cipó, Peruaçu, Canastra, Caparaó Mineiro, and the Serro Cheese Route. The program features culinary demonstrations and training sessions focused on authentic regional experiences.
Additionally, the city of João Pessoa is utilizing the event to promote its local tourism routes. The João Pessoa Secretariat of Tourism is engaging in meetings with major travel operators to expand national partnerships and will host a closing event featuring musical performances to promote the city's cultural identity.
Entities
Brazil Travel Market · Fortaleza · João Pessoa · Leônidas Oliveira · Minas Gerais · Secult-MG
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] The participation aims to expand Minas Gerais destinations in new markets and strengthen commercial partnerships. euvivoaselecao.com.br · jornalenoticias.com.br
- [● 2 SOURCES] The state exhibition includes routes such as Serra do Cipó, Canastra, and the Serro Cheese Route. euvivoaselecao.com.br · jornalenoticias.com.br
- [● 2 SOURCES] Minas Gerais is participating in the BTM 2026 in Fortaleza from October 22 to 23. euvivoaselecao.com.br · jornalenoticias.com.br
- [● 2 SOURCES] The program includes training titled 'Minas Gerais: Experiências Autênticas'. euvivoaselecao.com.br · jornalenoticias.com.br