MINISO launches Southeast Asia's first SUPER MINISO in Jakarta

MINISO has opened its first SUPER MINISO store in Southeast Asia at Pondok Indah Mall 5 in Jakarta, Indonesia. The launch coincides with the brand's 10th anniversary in the Indonesian market.

The new store format, described as a “theme-park style” destination, covers approximately 990 square meters. It aims to move beyond traditional retail by offering immersive, experience-led spaces, themed displays, and a mix of lifestyle products and intellectual property (IP) collectibles.

Featured collections at the Jakarta location include the Indonesian debut of the Disney x Formula 1 collection and the Hello Kitty and Friends x The Powerpuff Girls collection, alongside MINISO's proprietary YOYO IP. This follows the format's international rollout, which recently included an opening in Canada.