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[SITUATION] · [QUIET] · [BUSINESS]

3 clusters · 4 sources · 17 days · First seen · Last updated

MINISO Group global retail expansion

Overview

MINISO Group Holding is expanding its international presence through the introduction of new experiential retail formats. In October 2026, the company launched its first overseas ‘SUPER MINISO’ store in Mississauga, Canada, as part of a strategy to test IP-heavy concepts in developed markets. This expansion included plans for additional locations in Canada and a ‘MINISO LAND’ flagship on Oxford Street in London, United Kingdom.

In November 2026, the company extended this rollout to Southeast Asia with the opening of its first ‘SUPER MINISO’ store in Jakarta, Indonesia. Located at Pondok Indah Mall 5, the 990-square-meter theme-park style destination marks the company’s 10th anniversary in the Indonesian market. The store focuses on immersive spaces and intellectual property collections, such as the Indonesian debut of Disney x Formula 1 and the MINISO Hello Kitty and Friends x The Powerpuff Girls collection. The location also showcases proprietary IP, such as the YOYO series, and features upgraded amenities including a dedicated rest area for families.

Entities

MINISO · Pondok Indah Mall 5 · Jakarta · MINISO Group Holding · Sanrio

Timeline

  1. [BUSINESS] 2 sources
    Miniso opens first Super Miniso store in Southeast Asia

    Miniso has opened its first Super Miniso store in Southeast Asia at Jakarta’s Pondok Indah Mall 5, marking 10 years in Indonesia.

  2. [BUSINESS] 2 sources
    MINISO launches Southeast Asia's first SUPER MINISO in Jakarta

    MINISO has opened its first SUPER MINISO store in Southeast Asia in Jakarta, marking a decade of operations in Indonesia with an immersive, theme-park style retail experience.

  3. [BUSINESS] 2 sources
    MINISO Group expands global retail with new experiential formats

    MINISO Group Holding is expanding its global footprint with new experiential retail formats, including SUPER MINISO in Canada and a MINISO LAND flagship on London’s Oxford Street.

Sources

brandinginasia.com · jpnn.com · ohsem.me · retailasia.com

This summary has been updated 1 time: see revision history