Miniso opens first Super Miniso store in Southeast Asia

Miniso has launched its first Super Miniso store in Southeast Asia, located at Pondok Indah Mall 5 in Jakarta, Indonesia. The opening marks the company’s 10th anniversary in the Indonesian market.

The new 990-square-meter retail space follows the format’s international expansion from China and a recent opening in Canada. The Super Miniso concept focuses on an intellectual property (IP) ecosystem, combining lifestyle products with themed retail environments designed to offer an experience similar to an amusement park.

Featured collections at the Jakarta location include the Indonesian debut of the Disney × Formula 1 collection and the MINISO Hello Kitty and Friends x The Powerpuff Girls collection. The store also showcases Miniso’s proprietary IP, such as the YOYO series, and includes upgraded amenities like a dedicated rest area for families.