Misha and Barbie launch exclusive jewelry collection

The jewelry brand Misha, founded by entrepreneur and influencer Mica Rocha, has partnered with Barbie to launch an exclusive collection of semi-precious jewelry. The collaboration, themed ‘Your Barbie world, your Misha way’, aims to transform nostalgic elements of the Barbie universe into sophisticated accessories.

The collection features various pieces inspired by the iconic character, designed to blend delicate and sophisticated elements with versatile styles. According to Mica Rocha, the partnership allows for the transformation of recognizable symbols into jewelry that can be incorporated into daily life. Valeria Gonzalez, Country Manager of Mattel Brazil, noted that the collaboration translates the brand’s fashion DNA into contemporary accessories.