Mishona Co. reports 43 million‑yen Instagram sales boost and expands AI control for L Message

Mishona Co., a Fukuoka‑based developer of marketing automation tools, disclosed that its Instagram sales platform Elgram helped a client, known as “物置部屋おじさん,” generate roughly ¥43 million in revenue over three days. The campaign attracted about 1,100 purchasers, 234,980 post views and 8,188 comments, using automated direct‑message replies and video links without requiring LINE registration.

In a separate product update, Mishona announced an upgrade to its LINE‑extension service L Message. The new MCP (Model Context Protocol) connection now lets external AI services such as ChatGPT and Claude perform setting operations—including template, tag, friend‑info management and step‑wise messaging—directly within L Message. The enhancement follows an earlier rollout that allowed AI to read usage data, and it prepares for official AI‑tool integrations pending certification.