Mister Donut launches updated autumn sweet potato donut series

Mister Donut has launched its annual autumn “Satsumaimo Do” (sweet potato donut) series, featuring an updated lineup designed to enhance the authentic sweet potato flavor and texture. The collection includes five varieties, with notable entries such as the “Ishiyaki-imo Style,” which features a glaze to mimic roasted sweet potatoes, and the “Fragrant Crème Brûlée,” which incorporates a crunchy topping.

Customer and reviewer feedback indicates a significant improvement in the intensity of the sweet potato flavor compared to previous years. The “Ishiyaki-imo Style” has been highlighted for its visual resemblance to real sweet potatoes and its fluffy texture, while the “Fragrant Crème Brûlée” is praised for its textural contrast. Prices for the series range from approximately 183 to 216 yen for takeout, depending on the specific variety.