Seasonal autumn bakery product launches in Japan

In late August 2026, Summit Store announced its seasonal autumn bakery lineup, headlined by the ‘Zakku! Saku! Donut,’ which features a dual texture of egg and cream dough with an almond-flavored biscuit coating. Other offerings included chestnut danish, sweet potato paste bread, and various potato-themed items.

Following this, Mister Donut released its annual autumn ‘Satsumaimo Do’ (sweet potato donut) series. This collection includes five varieties, such as the ‘Ishiyaki-imo Style,’ designed to mimic roasted sweet potatoes, and the ‘Fragrant Crème Brûlée.’ Feedback noted an improved intensity of sweet potato flavor compared to previous years.

By early September, reviews of the ‘Satsumaimo Do’ series highlighted the ‘Ishiyaki-imo Style’ for its visual resemblance to real sweet potatoes and fluffy texture, while the ‘Fragrant Crème Brûlée’ was noted for its textural contrast. Takeout prices for the series ranged from approximately 183 to 216 yen.

In late September, Mister Donut expanded its seasonal offerings. On September 30, the company scheduled the launch of the ‘Pon de Chocolat’ series, featuring an improved, softer, and chewier dough texture across three varieties: the classic Pon de Chocolat, the chocolate-coated Pon de Double Chocolat, and the returning Pon de Zaku Chocolat with chocolate crunch topping.

Simultaneously, Mister Donut introduced the ‘World Cuisine Savory Pie’ series on September 30. This lineup consists of three whole-wheat pies inspired by international dishes: a beef stew pie (France), a tomato chicken pie (Italy), and a salmon potato cream stew pie (Finland).