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[BUSINESS] · United States, Argentina · 5 sources

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Mitsubishi unveils Momentum 2030 plan and new Montero SUV

Mitsubishi Motors has unveiled its ‘Momentum 2030’ strategic plan, focusing on expanding its product lineup and increasing sales volume in North America. The plan includes the launch of four new products between 2027 and 2030, such as the Outlander Sport, Eclipse Cross, Outlander, and Eclipse Sportback.

A key component of the North American strategy is the return of a mid-size pickup truck through a collaboration with Nissan. Additionally, the brand plans to reintroduce a new generation of the Pajero, which will be marketed as the Montero in certain regions.

The new generation of the Montero has been officially presented as a flagship SUV. Designed with a robust aesthetic featuring straight lines and prominent fenders, the vehicle measures 4.92 meters in length. It features a three-row interior capable of seating seven passengers, equipped with dual 14.3-inch screens and advanced safety systems. Mechanically, the Montero utilizes a body-on-frame chassis, similar to the L200 pickup, to enhance its off-road capabilities.

Entities

Mitsubishi Motors · Nissan