Mobile commerce trends drive digital sales strategies in Peru

Mobile devices have become essential tools for entrepreneurs to drive sales and grow businesses. According to data from the Peruvian Chamber of Electronic Commerce (CAPECE), approximately 8 out of 10 online purchases in Peru are conducted via mobile devices.

To capitalize on this trend, Compartamos Banco, through its Impulsa Tu Money program, suggests several digital strategies. These include using TikTok as a business showcase by creating content that demonstrates product utility and tells brand stories, rather than just posting photos. Additionally, utilizing live streaming allows for real-time product demonstrations and direct interaction with potential customers to build trust. The integration of artificial intelligence and social media is highlighted as a way to attract clients and finalize sales without requiring large capital investments.