Modivo Platform expands off-price retail with ShockPrice

Modivo Platform is expanding its off-price retail ecosystem through the development of two distinct brands: HalfPrice and the newly launched ShockPrice. While HalfPrice focuses on fashion and premium brands in large cities and shopping malls, ShockPrice targets a broader consumer base with daily essentials including clothing, footwear, cosmetics, toys, electronics, and home decor. ShockPrice is positioned to operate in smaller towns and retail parks, competing with discount-style retailers.

Following the successful launch of its fifth ShockPrice location, the company aims to open approximately 40 stores by the end of 2026. Planned expansions include further locations in Poland and international markets such as Romania, Bulgaria, the Czech Republic, and Slovakia. The company's long-term strategy includes the ambition to reach 1,000 off-price stores by 2030, aiming to establish a dominant off-price ecosystem in Central and Eastern Europe.