Mondelēz Venezuela launches charity campaign for earthquake relief

Mondelēz Venezuela has launched a solidarity initiative titled ‘Comparte por una buena causa’ (Share for a Good Cause) to support victims of the double earthquake that occurred on June 24.

Throughout August and September, a percentage of sales from the company’s biscuit brands—including Oreo, Club Social, Belvita, Chips Ahoy, Mini Chips, and Sorbeticos—will be donated to the Dividendo Voluntario para la Comunidad (DVC). The funds are intended to support projects in the areas most affected by the seismic activity.

Rubén Echeverri, General Manager of Mondelēz Venezuela, stated that while the company initially provided direct product donations, this new initiative aims to provide medium- and long-term support. Participating products will be identifiable at national points of sale by a distinctive ribbon on the packaging.