Monopoly Experience: Tesouros do Brasil to debut in São Paulo

The Monopoly Experience: Tesouros do Brasil, an immersive attraction based on the classic board game, is set to debut on September 16 at Shopping Cidade São Paulo. The event features a narrative where participants enter the secret vaults of Mr. Monopoly, embarking on an adventure through themed environments.

Spanning two floors, the experience includes recreations of iconic game elements such as the Bank and the “Go to Jail” space. Participants use a smart card to track performance and invest in Brazilian landmarks known as “Tesouros do Brasil,” experiencing gains or losses based on their strategic decisions. The attraction incorporates cultural references from Brazil’s five regions—North, Northeast, Central-West, Southeast, and South—to teach financial education and entrepreneurship through interactive challenges.

Developed by Businessland in partnership with INU under license from Hasbro, the attraction will also feature an official Monopoly store, a food area with regional Brazilian dishes, and accessibility resources including sign language (Libras) and audio description. Tickets start at R$25 for half-price entries.