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2 clusters · 3 sources · 20 days · First seen · Last updated

Monopoly Experience attraction opening in São Paulo

Overview

The Monopoly Experience: Tesouros do Brasil, an immersive attraction based on the classic board game, is scheduled to open on 16 September at Shopping Cidade São Paulo. Developed by Businessland in partnership with INU under license from Hasbro, the attraction spans two floors and features themed environments representing Brazil’s five regions.

Participants use RFID-enabled smart cards to track decisions and invest in virtual Brazilian landmarks. The experience aims to combine interactive gameplay with financial education, covering topics such as budgeting, investment, and entrepreneurship. The venue will include an official Monopoly shop, a food area serving regional dishes, and accessibility features such as audio description and sign language (Libras).

Ticket sales are set to begin in August, with a pre-sale for Nubank customers on 4–5 August and a general sale starting 6 August. Prices for the attraction start at R$ 25 for half-price tickets.

Entities

Shopping Cidade São Paulo · Tesouros do Brasil · Monopoly Experience · São Paulo · Hasbro

Timeline

  1. 25 days ago

    [CULTURE] 3 sources
    Monopoly Experience: Tesouros do Brasil to debut in São Paulo

    The Monopoly Experience: Tesouros do Brasil will open on September 16 at Shopping Cidade São Paulo, offering an immersive journey through themed Brazilian regions and financial education challenges.

  2. about 1 month ago

    [CULTURE] 2 sources
    Monopoly Experience opens attraction in São Paulo this September

    Monopoly Experience opens at Shopping Cidade São Paulo on 16 Sept, tickets sell from August, with a Nubank pre‑sale, smart‑card gameplay and financial‑education themes.

Sources

boatconsultancy.com · epgrupo.com.br · jwave.com.br