Montenegro launches media literacy coloring book for children

A new coloring book titled ‘Moj svijet medija’ (My Media World) has been released in Montenegro to introduce young children to media literacy. The project is a collaboration between Communication Studio Cassiopeia and the Agency for Audiovisual Media Services (AMU).

Designed primarily for children aged three to seven, with potential use for children up to ten, the book uses play, illustration, and coloring to explore digital concepts. Through 16 pages of activities led by a character named Olovka, children learn to distinguish between the real world and digital representations, identify media content creators, recognize advertisements, and understand data privacy.