Montenegro promotes sustainable tourism at WTM London

Montenegrin tourism officials and regional representatives participated in the World Travel Market (WTM) in London to promote sustainable development and expand international connectivity. Tourism Minister Simonida Kordić met with Eduardo Santander, Executive Director of the European Travel Commission (ETC), to discuss enhancing the northern and rural regions to extend the tourist season and reduce pressure on the coast.

According to an ETC report, Montenegro was ranked as the top European destination based on visitor impressions in April 2026. To support this growth, new aviation connections were announced for the Tivat region. The airline easyJet plans to introduce direct flights from Edinburgh and Birmingham by 2027, while Jet2 will introduce services from Leeds. British Airways will also maintain its seasonal service from London Heathrow to Tivat.