Moomin Little My Red Drawstring Bag Launched in Japan

A new red‑colored 2‑way drawstring bag featuring the Little My character from the Moomin franchise has been released in Japan. The bag, sold through the T2O ONLINE STORE, is made of lightweight water‑repellent nylon, weighs about 173 g, and measures roughly 20 × 27 × 16 mm. It includes a zip pocket inside, a detachable rope shoulder strap and a hand‑held loop, allowing it to be worn as a cross‑body, shoulder or hand bag. The design showcases a vibrant embroidered Little My figure on the front, and the product is priced at ¥6,050.

The Moomin characters were created by Finnish author‑illustrator Tove Jansson and have been translated into more than 50 languages, gaining popularity worldwide, including in Japan where the new bag joins an existing line of embroidered Moomin merchandise.